Micro-algae produce almost all the nutrients necessary for human survival. Algatech, an Israeli company from Kibbutz Ketura, has established a plant that produces micro-algae in the heart of the Arava desert, and is considered one of the most advanced and innovative companies in the world. So we went down to the far south, produced, photographed, enjoyed every moment, and learned about a whole world of algae that are used as super-food supplements, cosmetics and medicines. It's a wonder. Together with the wonderful team, we learned about the companys’ vision and created a visual language that goes hand in hand with it. Unlike other films, we showed the community. The people that make the company what it is. Because in its actions, while technological, but so human, with such a noble cause, it's the people who make the real change.
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