This is a video that combines live-action and animation for Guy & Doron Levi, one of the leading construction companies in Israel. This company builds hundreds of residential units from Yavne to Netanya, and they are characterized by a young and energetic attitude. Along with construction, the company also has an affinity for sports, and they sponsor kickboxing contests airing on The Sports Channel. We were asked to create their sponsorship material that matches both the spirit of Guy & Doron Levi and the spirit of sports. The main challenge in the production was the length of the sponsorship airtime, which was only 6 seconds! So how do you do you connect sports to the values of the company, along with matching it to both the spirit of the company and the kickboxing competition, all in 6 seconds!?
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