This is an animated commercial for HemaClear. The HemaClear Company has developed a revolutionary tourniquet that has changed the rules of the game in a lot of operating rooms around the world. Up until today, their tourniquet had been used in over a half million operations and counting. HemaClear’s marketing line is fresh, exciting, and audacious; the medical world needs this angle, as their marketing must prove the effects of their products while their monthly expenditure on marketing activity is high. We scripted, sketched, and produced the commercial in order to explain to surgeons and doctors what the fuss is all about, but with a Blue Monkey smile :)!
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