IBM – Big Data

category:

animation, video

This is a movie that combines video and animation for IBM. IBM wanted to market their new product, Data Big, through a unique and entertaining movie, but at the same time also have it explain a complex product in a simple way. The task had been handed to Omir Zinger, who built a cool script that satisfied these needs, along with creatively representing the IBM line of branding with animation. We offered to create a human factor in order to make the experience more entertaining, as well as capturing the sympathy aspect to make the video even more interesting. The concept matched the script of the movie, and putting a man with a box on his head in the middle of the script looked kind of demanding… All in all, this was a really fun project, and our thanks go out to Amir and all the guys from IBM who totally shared the same mindset with us and who helped us by giving us creative freedom.

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