category:

Explainer, video

Wow, what's more boring than filling out tax return forms? We got tired by only writing this just now. We were asked to produce an explanatory video on the subject. OMG. The challenge was clear - how to turn content that can kill the dead, to an enjoyable and even fun viewing experience. Happily, working with VatBox's dedicated team has allowed creative freedom and we were on our way. First off, set up. We created a framework story that also met the audience in an entertaining manner and also located the situation according to content and message. Second, in a short but effective way, a build up. Since we are talking about employees that can receive tax refunds from business trips abroad, we surrealistically “glued” two crucial elements: an office and a stewardess. We created a video with entertaining value, relevant to the target audience and no less important- effective. Cool, right?

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