Vesti – 21 sec TV Ad


animation, TV

Yedioth Aharonot has a Russian language version, called Vesti (meaning news). Just like Yedioth Aharonot, Vesti is one of the most prominent newspapers within the Russian sector. Vesti releases an annual campaign in which the newspaper is published every week and is accompanied by a magazine. In order to accomplish this, the Cohen's advertisement office led by Sigalit Cohen, created concepts for 3 broadcasts, one for each magazine. Along with Sigalit, we "translated" the concept into a visual production. Here's the broadcast for Vesti and the "Optima" magazine.

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